Think of your website like a Mcdonald’s. They would never just have one location, dust off their hands, and say they’ve got that region covered. Instead, they have multiple locations covering multiple traffic flows. Think of your website as the same. Too many suffer from this pervading notion that with one website they are done with their online presence. As websites have become more prolific the costs have decreased dramatically making it not only affordable but profitable to create new sites. Some businesses are starting to get it. Old Spice which has OldSpice.com recently ran a campaign called ResidueIsEvil.com. This enables them to track the specific performance of that campaign. One of the best benefits is for search engine optimization. You can tailor each site to the specific term or product line you are trying to reach. If you’re an insurance company then one site can be tailored to rv insurance and the next for vehicle insurance. If you go to Google now and search “rv insurance” one of the top sites to come up is RVInsurance.com, which is run by GMAC. They’ve created this website to target a specific service and they are at the top of the organic search results meaning they don’t have to shell out money via PPC. The site probably cost them less than $5,000 with the domain as their biggest expense. Once they’ve got that covered, the rest is smooth sailing, with each lead being “free.”