For a long time, Marketing and by correlation Advertising were a pretty direct concept, you hired an agency, ran ads on billboards, television, and in magazines. And while most of this is still an option today is it the most effective use of your budget? To answer this question, we have to ask ourselves “What [...]
Think of your website like a Mcdonald’s. They would never just have one location, dust off their hands, and say they’ve got that region covered. Instead, they have multiple locations covering multiple traffic flows. Think of your website as the same. Too many suffer from this pervading notion that with one website they are done [...]